Companies can use WeChat marketing in several ways: from broadcasting messages to followers with the information on the latest offers and upcoming events, to using it as a customer and service support channel. Hundreds of thousands of companies in China now have their own dedicated WeChat APP channel allowing them not only to stay close to their customers but also to learn their behavior.
According to the recent figures, WeChat network has more users than any of the existing social media platforms in China. It is the most used smartphone app but it has become much more than a chat service. In fact, WeChat has evolved into entire ecosystem of extensions that work within its platform: from taxi booking app and e-wallet, to online store and investment service.
On top of that, for certain type of accounts, WeChat app comes with its own ecommerce capabilities, giving merchants an opportunity to sell their products directly to mobile users.