Think how often have you checked your emails today? Studies show that most adults check their email inbox, on average, 40 times a day and often do it first thing in the morning. Also, with the right tools, emails are easy to track and analyze, enabling gathering data to make the subsequent campaign even more effective.
Well designed and properly executed email marketing campaign is often more cost effective than any other form of online advertising. This is why China email marketing should always be considered as another important channel to reach your target audience.
Another important aspect to consider is the fact that your China email marketing campaign must comply with complex China’s anti-spam regulations. Chinese law stipulates substantial penalties for unsolicited emails and non-compliance may result in your IP or domain getting blocked, making it inaccessible from the Mainland indefinitely.